Audience Feedback

Once I had completed my practical work, I decided to put it back to my target audience to see what their feedback was of the film.

This survey was about getting what they audience thought after watching the final film and seeing the two print accompaniments. The reception was very good, and nobody said they didn't like the products. As per the Blumler and Kats Uses and Gratification Theory (1974), the audience would use my film for escapism, entertainment, socialisation, and information, and the feedback shows that we have effectively responded to the audience's wants with our film. The main improvement suggested was the building of suspense, and this was definitely difficult to try and achieve whilst making the film, so this is a fair comment and I will endeavour to improve my ability to create tension through film in future films that I make. I will not have been able to make a short film that the audience want to watch without the level of audience research I did throughout the project, so this research has been invaluable in helping me make this film.